Corporate Social Responsibility

Vertical Optimization. LLC is committed to responsible corporate citizenship and views it as being of equal value to its financial mission. Vertical Optimization, LLC exists to serve people. To that end, it measures its impact not just in terms of the value it brings to its shareholders but also the value it brings to its customers, neighbors, associates, competitors, and broader community. In other words, corporate social responsibility is an integral element of the corporate character and culture.

1. Ver­ti­cal Opti­miza­tion, LLC shall be known and oper­ated as an open, hon­est, earnest, eth­i­cal and people-​centered busi­ness entity. This shall be mea­sured by the num­ber, dura­tion, con­tent and health of its busi­ness asso­ci­a­tions with cus­tomers, part­ners, com­peti­tors, affil­i­ates and neigh­bors at large.

2. Ver­ti­cal Opti­miza­tion, LLC and its affil­i­ates shall work to sup­port small enter­prises that cre­ate good qual­ity prod­ucts and ser­vices the world over. Ver­ti­cal Opti­miza­tion, LLC shall pro­vide afford­able, sus­tain­able, and scal­able ser­vices to its small busi­ness clients to spur their growth. This shall be mea­sured by the abil­ity of its clients to access pro­duc­tive capac­ity and mar­kets that might oth­er­wise not be avail­able to them. The num­ber and impact of these inter­ven­tions (on both sides of the trans­ac­tion bridge) shall be the pri­mary met­ric of the company’s success.

3. Ver­ti­cal Opti­miza­tion, LLC shall endeavor in every prod­uct devel­op­ment or enter­prise devel­op­ment effort to reduce its envi­ron­men­tal foot­print and that of its clients and asso­ciates. It shall do so by always bal­anc­ing the enthalpic needs of a busi­ness effort with the eco­logic impact of such effort. Where there is a con­flict, the bal­ance shall tilt in the direc­tion of the option which serves the greater num­ber of peo­ple or assists a larger frac­tion of the pop­u­lace in the direc­tion of self-​sufficiency.

4. Ver­ti­cal Opti­miza­tion, LLC shall itself oper­ate – and drive its clients and asso­ciates to oper­ate — in a man­ner that rec­og­nizes work­place safety as a basic expres­sion of human care. This shall be reflected in its prod­uct design, enter­prise devel­op­ment and oper­a­tions man­age­ment prac­tices. The com­pany shall also con­vey these prac­tices in its ped­a­gogy and out­reach efforts. Given that ‘safety is no acci­dent’, Ver­ti­cal Opti­miza­tion, LLC shall empha­size excel­lent design and even bet­ter oper­a­tion in all its devel­op­ment efforts. 5. Ver­ti­cal Opti­miza­tion, LLC works in many devel­op­ing economies and rural com­mu­ni­ties around the world, with very small com­pa­nies. The firm is keenly aware of its own egal­i­tar­ian her­itage, and sees the equity and dig­nity of its clients and cus­tomers as crit­i­cal ele­ments of the trans­ac­tion. The firm is firmly com­mit­ted to ‘fair trade’ not as a mantra or prod­uct label but as a basic prac­tice of any respon­si­ble busi­ness. It defines ‘fair trade’ as “behav­ior that cre­ates a trans­ac­tion – and trans­ac­tion cli­mate — between par­ties in which both party’s short-​term objec­tives are met while advanc­ing their longer-​term com­mer­cial aspi­ra­tions “.

6. Ver­ti­cal Opti­miza­tion, LLC does not view ‘diver­sity’ as end in and of itself. It views diver­sity in all its hues (social, cul­tural, edu­ca­tional, reli­gious, gen­der, cog­ni­tive, expe­ri­en­tial, per­cep­tual, and so on) as nec­es­sary for its effec­tive oper­a­tion in the var­i­ous local­i­ties and cir­cum­stances in which it oper­ates. The firm is fully com­mit­ted to hir­ing and part­ner­ing in a man­ner that reflects this neces­sity, and its her­itage as a people-​centered busi­ness entity.

7. Ver­ti­cal Opti­miza­tion, LLC views entre­pre­neur­ial cit­i­zen­ship as a basic human right. The firm shall always strive to sup­port peo­ple (and groups thereof) seek­ing to improve their cir­cum­stance by way of legit­i­mate pri­vate enter­prise. It shall do so by pro­vid­ing afford­able ser­vices, and where nec­es­sary and fea­si­ble, lever­ag­ing its rela­tion­ships to reaf­firm and sup­port entre­pre­neur­ial cit­i­zen­ship even in those instances where there there may not be imme­di­ate finan­cial reward.

8. Ver­ti­cal Opti­miza­tion, LLC views qual­ity man­age­ment and pro­duc­tiv­ity improve­ment as inte­gral ele­ments of cor­po­rate social respon­si­bil­ity. While the for­mer reduces waste on the cus­tomer side of the trans­ac­tion, the lat­ter reduces waste on the provider side. Ver­ti­cal Opti­miza­tion, LLC views these as nec­es­sary and com­ple­men­tary ele­ments that reduce the envi­ron­men­tal foot­print AND increase the prof­itabil­ity (both finan­cial and eco­log­i­cal) of a busi­ness oper­a­tion. This shall be reflected in its design, devel­op­ment and man­age­ment ser­vices and operations.

9. Ver­ti­cal Opti­miza­tion, LLC shall obey the laws of the coun­tries and local­i­ties in which it operates.

10. Ver­ti­cal Opti­miza­tion, LLC shall not oper­ate in any coun­try or juris­dic­tion which laws force the com­pany to oper­ate in a man­ner that vio­lates its ethics or com­pro­mises its values.

Adopted on the 9th of June, 2006. Wash­ing­ton, DC.